After successful campaigns - like It’s Our Time, Valentine’s Day and Mother’s Day - Shoppers Stop launched a path breaking initiative, Recycle for her Cycle on Women’s Day. Through this program, Shoppers Stop aims at generating employment opportunities for marginalised women. This initiative will generate approximately 2 lakhs (US$ 214,393). Shoppers Stop’s initiative launched on Women’s Day is supported by author Anupama Chopra, actresses Tisca Chopra, Richa Chadha and Kalki Koechlin who recorded videos and encouraged the patrons to donate clothes. Under the donate your clothes for recycling program, approximately 12.5 tons clothes were donated.