26 August 2020
The Weekly
India
Shoppers Stop celebrates the Culture of India

Festive season in India is a great time for people to come together and celebrate in unison. Since festivals are region specific, the brand created unique Visual Merchandised (VM) looks for each of the festivals. Take the example of Eid which is well celebrated in the cities of Lucknow and Hyderabad. The mannequins at both the stores were dressed in ethnic Indian wear with masks covering their faces to encourage the use of face masks keeping the current sentiment in mind.

In the West, the occasion of Ganesh Chaturthi is celebrated with much fun and frolic. The brand decorated their Malad, Mumbai store with an installation of Lord Ganesha made from marigold flowers. Onam is a well celebrated festival in South India. This harvest festival is celebrated with folk songs and dances and boat races.

For the festival of Raksha Bandhan, Shoppers Stop displayed and curated bespoke hampers for gifting in their South City, Kolkata and Vasant Kunj, Delhi store. Celebrating India’s 73rd Independence Day, the theme was on ‘Vocal for Local’ wherein, local businesses and products were given their due. Shoppers Stop displayed mannequins in beautiful ethic wear in colours of our Indian Flag along with Ashoka Chakra.SHOP

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