Shinsegae Department Store mentioned that an average of 50,000 to 60,000 people have accessed ‘Beyond New World’ app since its launch in August. In particular, the number of customers using applications (apps) outside of store opening hours has increased significantly, reaching 5.3mn cumulative customers in 100 days of opening. The curation of the sports genre and various promotions are considered major factors in this achievement. Popular products were intensively introduced through sports brand specialists, and department stores' own promotions were added to increase their attractiveness. As a result, 50% of all sales came from the sports genre.