Le Bon Marché department store has just gotten more colourful, with its new “library of pigments,” a 3,330ft² (309m²)-makeup mecca. Open not long after confinement was lifted in the French capital, in early June, on the first floor up L’Atelier Maquillage, or Makeup Atelier, collects eight colour-cosmetics brands in one circular location.

The service includes three treatment rooms, where it’s possible to get, for instance, eyebrows threaded (for the first time at Le Bon Marché) by the Blink Brow Bar. The Japanese brand Suqqu, another new exclusive in France at the store, has its own treatment room, too, where clients’ skin can be prepared for a makeup application with ritual massages, such as the Gankin Massage.

Beside service, the two other axes on which this department is built are specialist and eco-conscious brands. The specialist brands include Laura Mercier, Bobbi Brown, Nars and By Terry. These migrated from the ground-floor beauty department. They provide services, as well, such as By Terry’s Palette Factory, where people can choose powder pigments and literally compose their own palettes. At La Bouche Rouge, it’s possible to pick out lipsticks’ outer tubes and opt to have one’s initials hot-stamped on them. Bobbi Brown and Nars offer consultations and lessons.

The sustainable brands decking either side of the department’s entrance are La Bouche Rouge and Kure Bazaar, two “clean” French labels. La Bouche Rouge, with its rechargeable lipstick, was launched at Le Bon Marché three years ago. Alongside selling its existing line, exclusively at the store it creates made-to-measure lipstick with a technique using a scanner on anything to be colour matched, such as an item of clothing.

Up next for L’Atelier Maquillage is Charlotte Tilbury, which will settle in the centre of the makeup floor with a “Beauty Wonderland” theme by Sept. 15. For now, that area is lined with alternative beauty brands. These include Sentara Holistic, Odacité and D+ for Care. Also, in this section are workshops for people to discover the brands.