Danish fashion brand Samsøe Samsøe has opened a pop-up at Selfridges London to highlight its autumn/winter 2025 collection. The pop-up is located within Selfridges’ Oxford Street in London and showcases the brand’s contemporary womenswear in an experiential retail design that aims to emulate its immersive ‘Radiant Connection’ exhibition, which it hosted during Copenhagen Fashion Week. The Samsøe Samsøe autumn/winter 2025 collection is set against the backdrop of the exhibition’s set design and illustrated by the lookbook imagery of the season, while the space is illuminated with the lime green shade that defines the visual identity of the collection.