6 October 2021
The Weekly
Selfridges' Prada On Ice Pop-Up

Prada On Ice just arrived at Selfridges London where the Corner Shop has been transformed into a snow-capped sports centre (complete with a global-exclusive Prada bobsleigh, an ice hockey display and made-to-order sleds) for two weeks.

The space is packed with Prada’s take on everything from snowboards to cosy logo knits, personalised bottles, and snug Re-Nylon ski layers from our Project Earth For Nature edit. A global exclusive Prada bobsleigh is poised in one of our Corner Shop windows, and customers can buy their own made-to-order sled – stamped with a Prada plaque.