6 October 2021
The Weekly
England
Selfridges' Prada On Ice Pop-Up

Prada On Ice just arrived at Selfridges London where the Corner Shop has been transformed into a snow-capped sports centre (complete with a global-exclusive Prada bobsleigh, an ice hockey display and made-to-order sleds) for two weeks.

The space is packed with Prada’s take on everything from snowboards to cosy logo knits, personalised bottles, and snug Re-Nylon ski layers from our Project Earth For Nature edit. A global exclusive Prada bobsleigh is poised in one of our Corner Shop windows, and customers can buy their own made-to-order sled – stamped with a Prada plaque.


You are currently offline. Some pages or content may fail to load.

We have cached all the pages you navigated to, including the Homepage, Contact page and Events. You can visit those while offline.