Available to shop for the first time outside of America, the launch is part of an exclusive distribution deal with high-end department store Selfridges. The range includes over 200 styles, from shape-sculpting waist trainers and bodysuits to sporty loungewear and knit tanks. Despite early backlash over its original ‘Kimono’ name, the rebranded shapewear brand has proved to be a golden formula for the American reality TV star. Founded in 2019 after Kardashian became frustrated with the lack of shapewear and underwear options available and couldn’t find anything that offered the right support, coverage or shade, Skims carries sizes XXS- 5X and nine tonal colourways. The range is now available on Selfridges.com as well as in the Selfridges’ stores in London, Birmingham and Manchester.