13 October 2020
The Weekly
England
Selfridges Launches GoodWaste

Selfridges presents the latest instalment of Bright New Things, an initiative born in 2018 to support and celebrate emerging talent with a focus on sustainability and innovation.

Closely linked with the London department store’s Project Earth programme (cementing its commitment to a new business model based on more sustainable and responsible retail), Bright New Things offers a novel outlook on food, homeware and fashion. Part of the store’s selection is GoodWaste, a London-based brand founded by Ambra Dentella, Ewan Alston and Rafael Muldal el Baz, a group of RCA Product Design Graduates whose homeware pieces feature marble offcuts, leftover concrete and stone from building sites and other found and recycled materials which the collective reimagines into contemporary objects. The collection includes a series of candles made from wax found at nearby pubs, restaurants and churches. Now presenting their second collection for Selfridges, GoodWaste has looked at the store itself and the surrounding area to source new waste materials, creating an impressive material library as the starting point for the designs.

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