Dior has taken over The Corner Shop at Selfridges in London to highlight the launch of Jonathan Anderson's new collections. The pop-up will run for nearly two months, from Thursday until 28th February, and will be the first time that Dior men’s and women’s wear intermingle so closely on the shop floor. Both collections made their international retail debuts last week.
The famous grey tone of 30 Montaigne features heavily with the boxes ‘displayed in a vertiginous array’. As an extra inducement for visitors to Selfridges, a personalisation service allows initials to be added to bookmarks and notebooks. And an experience – in the form of a game – ‘invites visitors to choose one of the emblematic grey boxes. The luckiest will find a golden ticket inside, giving them access to exceptional gifts’.