Yellow is more in the spotlight than ever. An iconic shade of La Samaritaine — present from the façade to the 5th-floor fresco since its founding — the color now radiates its full energy, both inside and out. On the interactive display windows, colorful shadows are projected, and customers can capture their shopping experience in a photobooth. Customers can discover their ideal shade and the accessories to brighten your style during color analysis workshops led by experts. Artist Itzko now shares her Doodle Art technique after her ‘Bidules,’ drawn on walls or on objects found in the street and transformed into works of art.
La Grande Épicerie de Paris is also coming to La Samaritaine: for a limited-time pop-up on the ground floor, a carefully curated selection of exceptional products is showcased alongside a selection from the Boutique de Loulou. A new space dedicated to well-being and skin health - 48 Collagen Café – also opened. The brand creates drinks that are as delicious as comforting, rich in marine collagen sourced from responsible fishing in Europe. Combining nutrition, aesthetic technologies and biohacking, 48 Collagen Café is setting up in the department store until the 8th of April. Smoothies, adaptogenic lattes, functional waters and other exclusives will be available on the ground floor of the department store, alongside LED mask sessions and events.