Cyber Monday generated sales gains of 6 to 7% in the U.S., spurred by heavy discounting, AI and consumers who were shopping more with their mobile devices and on social media. For all of Cyber Week — the five-day stretch from Thanksgiving Day to Cyber Monday — Salesforce said online sales in the U.S. rose 5% to $479.6bn, while globally, sales increased 7 percent to $336.6bn. The National Retail Federation said Cyber Monday continues to be the second-most popular day for online shopping, attracting 75.9mn online shoppers compared with 64.4mn in 2024. Mobile remains the most popular way for online shoppers to browse and buy on Cyber Monday for the second year in a row, with 46.9mn consumers shopping online via their mobile device, up from 40.4mn last year.

Black Friday is still the biggest retail volume day online and in stores, according to the NRF. These latest results from Adobe, Salesforce and the NRF suggest that retailers performed better than expected over the five days. Discounts during Cyber Week were widely promoted at 30 to 50% off, though by Cyber Monday, several retailers were posting price cuts at up to 70% off. The NRF has estimated that for the holiday season, defined as 1^st November through 31^st December, spending will surpass $1tn for the first time with growth between 3.7 percent and 4.2 percent over 2024. That puts sales growth, in real terms, around 1 percent or slightly higher for the season.