5 May 2022
The Weekly
United States

Saks is getting behind Mental Health Awareness Month with a multifaceted campaign to spotlight the importance of mental well-being and raise funds for the Saks Fifth Avenue Foundation. Campaign components include positive affirmation decals available for purchase; exclusive digital content; a partnership with holistic psychologist and intergenerational trauma expert Dr. Mariel Buqué; an inspirational window installation at the Saks Fifth Avenue flagship in New York, and Saks employee events and experiences. Mns of people in the U.S. are affected by mental illness each year. Saks has created positive affirmation decals displaying three inspirational mental health tips: Start Anywhere, Kindness Matters and Trust Yourself.

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