22 September 2021
The Weekly
United States

Saks Fifth Avenue re-enters the New Jersey market on Friday with its opening at The Avenue luxury wing inside the American Dream mega retail and entertainment complex. The two-level, 10.000m2 (110,000 sq ft) Saks Fifth Avenue store is laden with services, among them the Fifth Avenue Club for personal styling and shopping; a ‘shoe drop’ for same-day shoe deliveries in New Jersey if a customer orders by 2pm; customized skin and beauty consultations; appointments with beauty advisers in store or at customers’ homes; a Blo blow dry bar; a soon-to-open café, and a desk for pickups and returns.

There is also valet parking, so those coming to American Dream strictly for Saks or other luxury stores in The Avenue can avoid the rest of the complex. The merchandising is weighted toward designer handbags and men’s and women’s shoes, which have been the top-selling categories lately, while cosmetics, fragrances and men’s, women’s and kids’ fashions are offered as well.

The store leads with luxury handbags on the first floor and has permanent Louis Vuitton windows on the exterior drawing customers into the Vuitton shop. The perimeter of the first floor is lined with designer handbag shops. Among the other handbag and accessory brands are MGM, Gucci, Bottega Veneta, Givenchy, Tory Burch, Christian Louboutin, Marc Jacobs and Chloé. Among the women’s shoe labels are Fendi, Manolo Blahnik, Off-White, Prada, Saint Laurent and Valentino. Men’s shoes include Alexander McQueen, Balenciaga, Burberry, Givenchy and Salvatore Ferragamo. Key beauty lines are Dr. Barbara Sturm, Estée Lauder, Givenchy, La Mer, Tom Ford and YSL.