Saint Laurent is opening the doors of its long-awaited Meatpacking District flagship. Saint Laurent is setting up shop at 72 Gansevoort Street with a two-story boutique that will be the French brand’s largest in New York City and the first of its new design concept.

The new store is said to be a big priority for the brand, and has been built around creative director Anthony Vaccarello’s vision of blending raw materials such as a black wood staircase, marble displays, corduroy concrete and black mirror walls with more classic elements. The Meatpacking opening will soon be followed by the reopening of the brand’s outpost in Miami Design District, also with Vaccarello’s new design concept, on Dec. 19. In New York, Saint Laurent signed the lease for the 13,000sq ft (1.200m²) Gansevoort Street space in September 2023. The brand has two additional stores in New York. With the addition of the Meatpacking location and the reopening of the Miami boutique, it will bring Saint Laurent’s total number of full-price stores to 53 in the U.S.