12 June 2021
The Weekly
Singapore

After exiting Singapore earlier this year in January, departmental store retailer Robinsons is returning as Robinsons Online. According to the brand, the online retailer will go live on 24 June as a fully digital, state-of-the-art, vertically integrated online department store. It also appointed a PR agency to handle all publicity-related and media and social media engagement matters. Robinsons Online aims to present price-sensitive customers with a value-oriented, rationalised product offering of over 200 specially-curated brands. The brand said that customers can also look forward to collaborations that will debut exclusively on the new platform. Robinsons has over 200 brands onboard for this relaunch and are looking to serve online shoppers in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Hong Kong, Australia and the United Kingdom. Robinsons said it has a large database of loyal customers and subscribers that it intends to communicate exclusive offers to. Therefore, the company also seeks to increase its presence on social media to reach out to its followers and keep them up-to-date with all the brands and offers on the site.

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