Rituals closes its 25th anniversary year with double-digit growth by reporting revenues of €2.43bn, a year-on-year increase of 15.7%. Rituals’ gross operating profit (EBITDA) stood at €545mn, representing a margin of around 22.5%. Rituals has around 1,500 stores and is present in more than 4,800 POS in department stores and perfumeries, in a total of 33 countries. Last year, the company recorded ‘record growth’ in France, Italy and the United Kingdom.
Rituals will open more than 200 stores worldwide by 2026. Online sales, meanwhile, account for more than 20% of its revenues. Rituals is strengthening its refill offer for its packs, with 9.9mn sold in 2025, 22% more than the previous year. It is also focusing on the Mind Oasis project, which offers hydromassage and ‘mental massage’ treatments. In 2026, the company will renovate 1.500 stores, continue to expand in Asia, accelerate innovation with new products and continue the rollout of Mind Oasis.