Valentino beauty inaugurates its first make-up store in Italy at Rinascente Milan. On the ground floor, the space will offer the brand's full range of fragrances and make-up. The Rosso Valentino station, with its 50 different shades ensures a color for every mood and desire and also each lipstick is rechargeable.

The 40 shades of the Very Valentino foundation, with its unique Roma light complex technology, boasts an ultra-light formula with colors that adapt to all skin tones. Even the perfumes, always central to the Valentino Beauty world, are valued on a special podium.