Bulgari brings all the magic of cinema to Rinascente in Milan with a pop-up store inspired by its latest Alta Gioielleria collection. The new space at Rinascente is totally inspired by a movie set: the temporary store opened on the third floor of the shopping center in Piazza Duomo in Milan celebrates the indissoluble bond between the Roman Maison and the magical world of the Seventh Art. Starting right from the set-ups: like in a film, this is where dreams come true in the form of fabulous jewels. Among the iconic Bulgari collections - from jewelry to watches to accessories - a special edition of the Chandra ring made in four variants exclusively for the Milanese space. And the Cinemagia continues even outside: all the windows of the department store are decorated with posters of imaginary films set in Capri, Portofino and Como, where the undisputed protagonists are the Bulgari creations and the atmospheres of the Dolce Vita.