Located on the iconic Las Vegas Strip, Puma opens within BLVD Las Vegas, a new development that is currently the largest standalone retail and entertainment-fueled destination on The Strip. The 25,000sq ft (230m²), three-story retail destination was designed to blend sports, fashion, and technology. The store redefines brick-and-mortar retail with immersive features like a professional-grade F1 racing simulator, an interactive arcade, and a customization studio. In terms of products, the store houses sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes. The store also offers exclusive Las Vegas-specific apparel and footwear in the ‘Vegas Shop’, where customers can win prizes by pulling the lever on the video wall slot machine. The flagship is Puma’s second in North America, following its 609 Fifth Avenue store in New York City.