18 August 2020
The Weekly

From September 3, Prada will take over Printemps Haussmann atrium for a black and white pop-up called Prada Abstract. On this occasion, the Italian house will unveil a boutique extending over 90m2, with a resolutely refined aesthetic.

This time, Prada will favour the absence of colours to highlight the contemporary identity of the house, also transcribed over five windows overlooking Boulevard Haussmann. And to bring a unique fashion moment to life, the house will focus on an immersive experience through life-size entertainment. Projected on LED screen walls, but also on Prada Niches and cubes used as displays, customers will discover a series of images that call for escape punctuated by fragments of the Perito Moreno glacier in Argentina, waterfalls, ocean waves and rugged Antarctic landscapes. A way for Prada to once again honour nature. The pop-up will feature a wide choice of clothing, bags, accessories, but also shoes. To celebrate the opening of this space, an exclusive bag seen during the Prada Spring / Summer 2021 show will be available exclusively.