25 August 2021
The Weekly
United States

For ‘Concept 014: Found In Translation: A New Language of American Style’, Nordstrom’s senior vice president of designer and New Concepts, worked with the company’s men’s fashion and editorial director, and Joshua Kissi, a Ghanaian-American photographer and filmmaker, on the shop that opens Thursday.

Together, they curated an assortment and campaign that reflects their interpretation of traditional American style codes. Men’s ready-to-wear, shoes and accessories are offered in the shop from Baracuta x Needles, Champion Tears, and Eric Emanuel x New Era, along with exclusive capsules from Beams, Bel-Air Athletics, Drake’s, Foreign Currency, G.H. Bass, Our Legends, and Schott NYC. Price points range from $20 to $1,960. Nordstrom will donate 5% of the total sales from Concept 014 to Kids In Need of Defense, with a minimum donation of $25,000.

KIND is a nongovernmental organization devoted to the protection of unaccompanied and separated children that works to ensure they have access to legal counsel. Nordstrom will also partner with KIND to offer volunteer opportunities for its employees and the children within KIND’s network. The custom-built shop is intended to juxtapose modern streetwear within a classic men’s store aesthetic and features raw woods, saturated colors and vintage style wallpaper. Found In Translation will be available online as well as in 12 stores: the men’s store in New York City, downtown Seattle, Michigan Avenue in Chicago, South Coast Plaza in Costa Mesa, Calif., Fashion Valley in San Diego, Century City in Los Angeles, Valley Fair in San Jose, Calif., Tysons Corner in McLean, Va., Northpark in Dallas, Phipps Plaza in Atlanta, Aventura, Fla., and Pacific Center in Vancouver, British Columbia.

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