Starting from September 27th and until October 10th, the Pokémon will occupy the Rinascente store in Milan with a branded space of 150 m2, located in the Air Snake area on the -1 floor of the store. For the first week of this initiative, until October 3, the eight windows of Rinascente will also be occupied by Pokémon. Within the immersive pop-up on floor -1 of Rinascente it will be possible to purchase various Pokémon products, including the Pokémon X DLYNR capsule collection of clothing, toys, video games and the Trading Card Game.

In the area dedicated to the Nintendo video game, it will be possible to find game stations on which to try the latest video game in the series, Pokémon Legends: Arceus and a special exhibition dedicated to the videogame universe of Pokémon.

Fans will also be able to meet Federic95ita, the Italian YouTuber and Pokémon collector, on September 27th starting at 18:00, again on the -1 floor of the Milanese store. One of the windows will be entirely dedicated to the new Pokémon Scarlet and Pokémon Violet video games, out on November 18th.