Parkson Sunway Pyramid is sporting a fresh new look to give it a more youthful feel after 21 years in operation. The three-level mall now has its own beauty section, a denim studio, a baby room and play area, and offers more than 400 brands, with 80 being exclusive to the department store. Ambient lighting and tasteful decor give the 10,219 m2 department store a sophisticated look. Parkson Corporation revealed it took a year to renovate the place "floor by floor" to cater to customers, especially younger shoppers. Parkson said the relaunch gave guests a chance to experience the five departments - cosmetics and perfumes (beauty); handbags and shoes; fashion for women and men; home and living; as well as children and baby.
On the ground floor, in addition to famous brands such as Chanel, Dior and SK-II, there are two new fragrance brands, namely Kenzo and Cartier. Also exclusive to Parkson Sunway Pyramid is Novu Aesthetics, a brand from Singapore. On lower ground floor 1, customers can look forward to the latest addition, the Denim Studio. Home makeovers for the festive season will be a breeze at lower ground floor 2 (LG2), with nearly 100 home decor, soft furnishings, bedding and do-it-yourself brands to choose from this month. Shoppers will be greeted with Christmas decorations, trinkets and trimmings as well as branded Christmas treats at Foodpark Supermarket, owned and managed by Parkson. Also, at LG2 is Junior City with nearly 130 children's and baby brands as well as a play area for a fun shopping environment. LG2 also has a large selection of luggage choices to satisfy any traveller's needs.