Zurich-based On now expects 2025 net sales of $3.76bn, and it raised its gross profit margin forecast to 62.5% from a prior target range of 60.5% to 61%. On reported Q3 sales were, up 24.9% from the same period a year ago. The brand has been doing especially well with shoppers in Asia, with sales up 94.2% in the quarter. On, like other sportswear brands, has been impacted by US tariffs imposed on key manufacturing hubs Vietnam and China, and raised prices partly to mitigate the increased cost of importing its products. However, given strong sales, no further price increases were planned in the coming months and the first part of 2026.