For the holiday 2026 season, Nordstrom‘s New York City flagship on 57^th Street is taking a whimsical turn. Across five selling floors, there’s a sprinkling of interactive displays — from giant funhouse-type mirrors and gummy ball machines to a floating piano playing festive tunes and horns whispering gift ideas in your ear. Nordstrom is calling it’s festive holiday flagship the ‘Oh, What Funhouse!’ It’s an integral part of the retailer’s ‘Oh, What Fun!’ holiday 2025 campaign, which also involves streaming and social media and spotlights actor Kyle MacLachlan as ‘The Gift Expert,’ with comedian Atsuko Okatsuka, actor and writer Caleb Hearon, and patternmaker and podcast host Recho Omondi. The flagship holiday experience is conceived as ‘a playground’ for children and adults, to not only stimulate the senses but also help shoppers come up with gift ideas. The 57^th Street flagship’s holiday experience runs through 5^th January and is replicated at Nordstrom’s flagship in Seattle, where the recently turned-private company is based.