Vince celebrates its anniversary with the launch of an immersive installation at Nordstrom’s evolving Center Stage shop on the first floor of its New York City flagship. The installation coincides with the introduction of an exclusive 20th Anniversary collection which is being sold at 10 Nordstrom locations and on nordstrom.com. The capsule collection and Center Stage installation are being celebrated Wednesday night with an in-store event and private dinner. Focused on fan favorites, the 46-piece collection includes women’s and men’s ready-to-wear and accessories and is characterized by a bold injection of color. The capsule has a special logo treatment on sweaters, wovens and accessories and a unique tag to note the limited-edition anniversary product.
The Center Stage installation was designed with fabric pebbles evoking the California coastline and sheer circular panels representing the timeless appeal of the Los Angeles-inspired collections. Video and photography will also be projected onto the installation, spotlighting California creatives, Vince fans and longtime Vince employees. The installation will stay up at the flagship until Nov. 5. Shoppers have the opportunity to document their experience with the collection and installation by using the #ILoveVince hashtag. Installation visitors will also have the chance to monogram limited-edition Vince + Nordstrom tote bags with a purchase from the collection.