A milestone birthday calls for a landmark celebration, and Nordstrom is pulling out all the stops this year. Centered around exclusive brand activations, creative campaigns and special moments to honor loyalty members, the retailer is set to amplify its place in the market in a big way. Nordstrom will host a full year of ‘impactful’ brand activations featuring exclusive product from many of the retailer’s designer partners — including Chanel, Christian Louboutin, Manolo Blahnik and Brunello Cucinelli — alongside longtime partners like Nike and On. The company is also doubling down on its footwear roots for its 125th birthday with the continuation of its ongoing Make Room for Shoes campaign, which launched in 2024. Nordstrom plans to build on the campaign’s success with brands including Ugg, Birkenstock, Rothy’s and others. Customer service is a cornerstone of what sets Nordstrom apart from other players in the space. And for the company’s monumental milestone, it plans to give back to some of its most loyal customers, most notably during its famous Anniversary Sale and the holiday season.