Nike continues its focus on women’s footwear with a new collaboration collection with Olivia Kim. Kim, who serves as Nordstrom’s vice president of creative projects, designed a limited-edition Nike Cortez for the sportswear giant in 2017 and adds five more styles with this partnership. The apparel offering is rounded out by a fleece hoodie, puffer coat, padded sports bra, tennis dress, fanny pack and beanie accessories.
The collection is also supported by a colourful and psychedelic campaign fronted by Kim, 2019 FIFA World Player of the Year Megan Rapinoe, model Binx Walton and director and writer John Waters. The Nike x Olivia Kim collection will launch on Oct. 31 at Nordstrom’s new women’s store in New York City, which opens on the 24th, as well as its men’s store across the street, and other Nordstrom stores in Seattle, Chicago, Toronto and Vancouver as well as online at a NXN web site and Nike’s Snkrs app. Global retailers will start to carry the collection on Nov. 8.