The beauty hall in Berlin’s leading luxury shopping destination has a new highlight within this week with the unveiling of a completely remodelled and expanded YSL Beauty Counter. The space is designed following the French beauty-powerhouse’s newest Flagship Design guide with black and white marble and the brand’s name and iconic insignia in golden letters. The presented products range from YSL’s iconic perfumes, over high-quality make-up to the high-end skincare line ‘Or Rouge’. Highlights include a make-up statement table where clients can use the beauty tech innovation ‘Rouge Sure Measure’ to find and create the perfect shade of lipstick out of nearly 4000 different options and a digital UV-printing machine that allows the personalisation of selected products with the client’s name or initials. Outside the store customers are welcomed by KaDeWe’s famous digital corner window with an ode to YSL’s newest cult fragrance Libre. On 11th May invited guests from the fashion, beauty and lifestyle scene will celebrate the official opening of the new counter with an exclusive party.
