The new beauty department, a large space of 400 m2 on the -1 floor, welcomes visitors in a new concept that speaks of exclusivity and modernity with a completely renovated brand mix. The conclusion of the entire department store renovation is set for December 2020, with the refurbishment of the ground floor, dedicated to women's accessories. Marco Costanzi architects studio are in charge of the renovation of floor -1, they were already involved in the design of the first floor, inaugurated last June, which houses the men's fashion collections. Coming down from the ground floor, the customer is immediately immersed in the world of luxury skincare.
The largest section is dedicated to big fashion houses with an offer that ranges from skincare to makeup and fragrances and it includes famous names in fashion and luxury such as Dolce & Gabbana, Givenchy, Dior, Giorgio Armani, Gucci and Yves Saint Laurent, Acqua di Parma. The area dedicated to luxury fragrances is an absolute novelty for the Florentine client. The fragrance area includes great Italian names such as Salvatore Ferragamo, Gianni Versace, Bottega Veneta, Prada and Valentino and international proposals with Hermès, Narciso Rodriguez, Cartier, Chloé, Burberry, Thierry Mugler and many others. A temporary corner is dedicated to Bulgari on the occasion of the opening, which will offer the prestigious "Le gemme" line as a novelty. The Beauty lab features Dermalogica, Face D, Filorga, Antipodes (Australian organic brand), The ordinary, or Espressoh up as well as Foreo's face care. An interesting selection of Korean cosmetics completes the international scene with Shangpree, Klairs, Benton, Leaders, Lovebod and Beaudiani.