12 August 2019
The Weekly

Myer struck a partnership with Litmus Labs that will see the lifestyle technology company set-up shop into four of Myer’s flagship stores in Melbourne, Sydney and Brisbane. This collaboration is the first of its kind for a department store in Australia and it comes nine months after Litmus Labs opened its first concept store in GPT Group’s Melbourne Central shopping mall. Litmus Labs is an experiential retailer that allows customers to test innovative tech products from leading manufacturers who produce things like digital picture frames and canvases, electric skateboards and scooters, headphones and speakers and smart pens.