M&S has launched webstores in as many as 46 new international markets as it works to boost its global ambitions, instantly expanding its online reach to over 100 countries and enabling millions more customers to purchase M&S products. It means consumers in markets as diverse as Nepal, Bolivia, Fiji, Bulgaria, Iceland, Tunisia, Argentina and Uzbekistan can now buy from the M&S Clothing & Home ranges. The launch is part of M&S’s focus to turbocharge its online business under its Never the Same Again transformation programme, and almost doubles the number of international markets where it has a pureplay online presence. M&S reported a 75% increase in international e-commerce sales, underlining the recent shift in online customer spend throughout the pandemic. And it added that products like its Sienna Straight Leg Jean were bestsellers across multiple different international markets. M&S webstores are now also available in 10 additional languages and a wider range of currencies.