Lululemon has launched a dedicated e-commerce store for Mexico with the activewear giant slated to open eight new stores in the nation this year. Looking ahead, the sportswear firm plans to open approximately 15 stores across North America, including eight in Mexico, taking its Mexican store count to 30. Last month, the company hosted the Lululemon 10K CDMX 2026 race that drew nearly 8,000 participants to Mexico City, as the firm looks to build its running community in the capital.