Matahari Department Store has opened the first ZES store at Plaza Blok M Jakarta, marking the physical debut of its urban contemporary fashion brand. Spanning 400m2, the flagship outlet is designed as more than just a clothing store. Separate sections showcase menswear, womenswear, and ZES Curated, alongside a lifestyle corner with ZES Café, an interactive photobox, and exclusive merchandise. The brand, introduced in late 2024, offers workwear and casual collections that combine chic and sophisticated design with everyday practicality, targeting young urban consumers seeking both style and comfort.
Through the ZES Curated program, the brand works with fashion icons Tamara Dai and Alegeor, whose strong ties to urban culture bring unique personal style perspectives. The store also incorporates partnerships with SuasanaKopi and Tokyo 2100, adding coffee and culinary elements to reinforce ZES’ lifestyle positioning. With strong traction since its launch, ZES strengthens
Matahari’s portfolio of exclusive brands that already includes SUKO, Nevada, Connexion, COLE, and Little M. Positioned as a lifestyle-focused, urban contemporary label, ZES seeks to capture an underserved segment of the market.