Nordstrom is offering a selection of M&S’s bestselling womenswear in-store and online, the first time M&S Fashion has ever been sold in physical stores in the US. The move follows last year’s very first fashion wholesale partnership with David Jones in Australia. M&S said 13% of customers in the US are aware of M&S as a global Fashion brand, with highest awareness among women aged 25-34. Over 51,000 customers shop on the US website every year and with Nordstrom’s ‘broad customer reach across the US, the retailer is a strong partner to support M&S as it continues to build brand awareness through targeted wholesale partnerships’. The partnership launched at the weekend and offers a curated selection of womenswear in 30 Nordstrom stores across the US from LA to New York, as well as the retailer’s online website. That curated selection features over 60 pieces from lines including Per Una and M&S Collection.