Department stores and shopping malls are targeting so-called ‘pet-fams’ or family consumers with pets. Cocco Square, a lifestyle shop for pets, opened at Lotte Premium Outlet Time Villas in Uiwang, Gyeonggi Province on Sept. 10, taking up four floors. Cocco Square consists of pet restaurants, hotels, kindergartens, a spa, an outdoor park, and education facilities, set up over 1,270m². The Dongtan outlet of Lotte Department Store in Hwaseong, south of Seoul which opened in August, also introduced pet restaurants, salons and outdoor playgrounds.