Lotte Department Store announced that it will hold a ‘Lotte Wedding Fair’ for prospective couples at all stores between the 4th and 14th. Under the theme of ‘Home Styling,’ the wedding fair will be aimed at newlyweds who will move in. A total of 142 brands will participate in the event, up 15% from last year, providing benefits for ‘wedding mileage.’ Wedding Mileage is a program that accumulates the amount purchased at Lotte Department Store for nine months after joining Lotte Wedding Members and presents up to 7% of the accumulated amount to Lotte gift certificates. You can earn up to twice the amount of your purchase during the wedding fair. Premium bedding brands such as Ace, Simmons, and Temper, as well as designer furniture and lighting brands such as Fritz Hansen and Louis Paulsen, which are popular among newlyweds, have also entered the market. Small home appliance brands such as Dyson and Roborak are also included.

In addition, a large number of luxury brands such as Celine, Delvo, Yeager Lecultr, Omega, Shome, and Graff will participate. There will also be a ‘Wedding Challenge’ event in which mileage is paid differently according to the number of brands purchased or the number of days purchased during the wedding fair. Lotte Department Store's reinforcement of events exclusively for newlyweds is based on the trend of significantly increasing the number of marriages and increasing related sales. According to the National Statistical Office, the number of marriages in Q1/2025 increased 8.4% year-on-year, the highest since 2019. In accordance with the lease law revised in 2020, demand for occupancy is also flocking in the summer as the renewal of lease and monthly rent contracts is concentrated around July. Sales of Lotte Department Store's lifestyle products increased about 10 % in the month of June compared to the previous month.