London-based high-end furniture and home furnishing store chain The Conran Shop will open its first South Korean outlet in the second half of next year in partnership with the country's leading department store chain Lotte Department Store. Lotte aims to open The Conrad's first local outlet in the second half of next year on an area of 2,314 sq mt. in the affluent Gangnam district of southern Seoul. Founded in 1974, The Conran Shop is a leading luxury retailer offering various home interior products from some of the most iconic designers of the world. It now runs 10 stores in the UK, France and Japan. Lotte Department Store expects the Conran Shop's Korean operation will position differently from other home furnishing chains with its luxurious items and plans to add more the Conran Shop outlets in Korea later.