Musinsa announced that it will launch its offline fashion select shop, Musinsa Store, at the Lotte Department Store Jamsil branch. This marks the first time that Musinsa Store is opening a location inside a department store. Musinsa Store will be located on the 2nd Fl., occupying approximately 892m2 (about 268pyeong). The store will feature curated sections such as Girls, Young, Work & Formal, Player (Sports), For Women, Shoes, Bag & Cap Club, and Accessories, tailored to the preferences and demands of the young customer base in the Jamsil area. In addition, more than 100 brands carefully selected by Musinsa-including The Coldest Moment, Miseki Seoul, Arkham, AIEAIE, and Hug Your Skin-will participate. Until now, Musinsa has operated Musinsa Stores as standalone road shops in areas such as Dongseongno in Daegu, Hongdae, Seongsu, and Gangnam in Seoul, as well as shop-in-shop formats within shopping malls. To celebrate the store's opening, a variety of promotions and events will be held.