Lotte Department Store will host the largest webtoon event in the country, the '2025 World Webtoon Festival,' in Jamsil, Songpa-gu, Seoul. Over 200 webtoon IPs (Intellectual Properties) will participate, and 11 pop-up stores are scheduled to open. Organized in collaboration with the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, the event is the largest webtoon-related gathering in the country. The event will feature participation from over 200 webtoons and is structured to allow visitors to experience Korean webtoons offline. From the 16^th to the 26^th, 11 pop-up stores will operate across five floors of Lotte World Mall, from basement level 1 to level 4, selling over 1,200 types of webtoon-themed merchandise. Compared to last year’s exhibition-focused format, this year has expanded merchandise planning. Over 100 types of merchandise from *Maru is a Puppy* and brand collaboration products with Uniqlo, SPAO, and Vivienne will be sold. Additionally, around 90 first-ever revealed products from *Lookism* will be showcased. At the *Omniscient Reader’s Viewpoint* pop-up store, visitors can sample specially curated pastries and beverages. Merchandise from the webtoon *How to Hide the Emperor’s Child* will also be unveiled. Events include live drawing shows by webtoon artists, live dubbing shows by popular voice actor Nam Do-hyeok, and a signing event with artist Gwangjin.