To mark its 40th Anniversary, Lotte Duty Free has kicked off a year of celebrations with its first major sale of 2020. Lotte is offering a series of discounts of up to 90% off on leading brands in its winter sale. Featured brands include Max Mara, Bally and Tumi. Discounts vary by store and brand. Other promotional benefits include theatre tickets for popular shows. Promotions are also being held at Lotte Duty Free’s Gimpo and Incheon airport stores. Lotte Duty Free opened a souvenir shop in Seoul on 21 Jan. 1980, followed by its first imported goods duty-free store on 21 February that year. The two adjacent outlets, covering 1,487m2 on the eighth floor of Lotte Department Store in Myeong-dong, were initially branded Lotte Duty Free Department Store.
Today the company is Korea’s biggest travel retailer and the world number two according to the industry benchmark Moodie Davitt Report Top 25 Travel Retailers ranking. Lotte Duty Free said that the anniversary year will be celebrated with a key visual designed by renowned English pop artist Stephen Wilson. The retailer unveiled the 40th Anniversary emblem, desktop calendar, and shopping bags in collaboration with Wilson last month. Lotte Duty Free will continue to release various products in collaboration with leading international brands throughout the anniversary year.