L’Oréal Travel Retail Asia Pacific and Lotte Duty Free have partnered to launch Urban Decay’s Naked Honey Collection in Seoul. The glamorous pop-up was held in the Lotte Duty Free Star Lounge at its flagship downtown store in Myeong-dong. The Lounge was transformed into a honey-themed California dream house, which celebrated the launch of Urban Decay’s Naked Honey eyeshadow palette in Asia Pacific. It was attended by over 120 VIPS, media, and KOLs from South Korea and China. Award-winning Chinese singer Jike Junyi was also in attendance to entertain guests with a special performance.