Liberty London is entering the beauty subscription market with what it describes as a first of its kind beauty offer, giving customers access to more than £300 worth of complimentary beauty Discovery boxes every quarter with the service costing a ‘fully redeemable’ £20 a month. Registering for The Beauty Drop will also qualify customers for free delivery on any online purchase all year.  The service launches on Thursday for customers who are already part of Liberty Collective with other customers able to register their interest from this date to be contacted for the December sign-up window.