Until April 24, Le Bon Marché Rive Gauche is hosting an exhibition of car manufacturer Porsche and its new partner Tag Heuer, the Swiss watch manufacturer. ‘Drive Me Crazy’ is its name of the exhibit which allows the two brands to reach the high-end clientele of the store in an offbeat way. At the heart of an original, vintage electric service station, customers can live the Porsche experience by testing driving on the circuit via the ‘Porsche Experience’ simulator or eat in a cafeteria area, without being disturbed by their children who have a dedicated play area. On the side of Tag Heuer, the brand features its range of watches directly linked to the German manufacturer, in particular its Chronographs TAG Heuer Monaco and Carrera Trois Aiguilles. Porsche plays the lifestyle card, unveiling its range of VAE (electrically assisted bicycles), but also a new line of products and accessories (leather goods, textiles, miniatures and unique works) available for sale, based on the famous 911 2.7 RS from 1972 which celebrates its 50th anniversary this year.