This year Le Bon Marché Rive Gauche and La Grande Épicerie de Paris are celebrating their ‘Joyeux Noël’.

A gourmet and regressive universe on a snowy chocolate background where Aristide, the gingerbread man named after the store's historic founder, Aristid Boucicaut, comes alive and disappears. For this new adventure, the four animated windows on rue de Sèvres are transformed into an evolving postcard.

On each window, a show features the gingerbread men and their candy canes on musical themes, cheerleaders, hip-hop and burlesque cabaret.

The windows were unveiled on 29 October 2021.