Rustan’s officially launched its e-commerce store, rustans.com, with founder Ambassador Bienvenido Tantoco, Sr. placing the historic first online order. The new online store gives customers across the Philippines access to over 100 brands including beauty, fashion, home, and kids’ brands. Also, in the selection are Rustan’s private labels and more brands will be rolling out over coming months.

The online store includes informative content about every product, articles from the online ICONIC Magazine, an integrated online customer service and live chat options, and swift delivery services. The store offers nationwide delivery or Click and Collect at Makati. Plus, free shipping is offered for orders over P5,000 ($95). Customers can sign up to receive alerts on special offers, upcoming sales, features and events through e-mail and social media. With security and privacy in mind, rustans.com has PCI Level 1 certification, guaranteeing encrypted and tightly protected data at all times. The store accepts credit cards and Paypal.