Italian food, delicacies and wines are the focus of the KaDeWe Group’s three department stores for three weeks each this autumn. In cooperation with the ICE Agency Berlin and the Ministry of Foreign Affairs and International Cooperation, the KaDeWe, the Oberpollinger and the Alsterhaus invite customers to a delightful journey across the Apennine Peninsula.
Cheerful and entertaining scenarios translate the Italian way of life - from the windows of department stores, in-store areas and on the food floors. The guests get to know local delicacies as well as Florence, Venice or Pisa - and also their unique residents, who send the specialties to Berlin, Munich and Hamburg on local means of transport, e.g. via gondola or Vespa. ‘La Dolce Vita’ is an inspiring journey that combines the characteristic Italian cuisine, its quality and the variety of excellent products with creativity and the Italian way of life.