Bailian Group signed an exclusive distribution (export) contract with Handsome, the fashion subsidiary of the Hyundai Department Store group for its women casual apparel brand SJSJ. Handsome has opened its first SJSJ store in China and has a 1,300m2 area at the Ba Bai Ban Department Store in the Pudong district of Shanghai. The contract period is estimated to be five years, which amounts to approximately 35bn won of export value (on accumulated basis). Based on the contract, Handsome will supply SJSJ products and support brand marketing for the next five years, while Bailian Group will own exclusive rights to sell the SJSJ brand, such as running SJSJ stores at local department stores and outlets. Handsome is planning to expand its export scale in accordance with local demand. Handsome and Bailian Group are planning to open around 10 new stores every year located in major cities in China.
