15 May 2024
The Weekly
KaDeWe Lacoste Take Over & CaféKaDeWe Lacoste Take Over & Café

As part of a comprehensive takeover of KaDeWe, the French brand Lacoste is presenting its own 'Le Café Lacoste' around the wooden escalator on the 4th floor until June 8, 2024. In the Parisian bistro-style café, visitors can not only enjoy coffee specialties from branded cups, but also shop postcards with motifs of the iconic crocodile, key rings and much more. The culinary pop-up will be accompanied by three fashion pop-ups in the women's accessories area, in the men's department and on the sports floor. Moreover, the KaDeWe proudly presents the artistically staged Lacoste shop windows, which display elements of the current SS24 campaign 'Play Big'. The campaign is the embodiment of Lacoste's timeless values and features tennis legends Novak Djokovic and Serena Williams, among others.