24 January 2024
The Weekly

The Austrian skincare brand Susanne Kaufmann celebrates its 20th anniversary with its first ever pop-up store at KaDeWe in Berlin offering a multi-sensorial experience and introducing a preview of the brand’s new face oil, available exclusively at KaDeWe. The pop-up space is complemented by a luxurious facial massage treatment, which can be enjoyed in one of the KaDeWe’s beauty cabins, and a video installation in the Department Store’s large digital corner window. For the opening of the space on January 18th, founder Susanne Kaufmann personally welcomed press representatives, VIPs and friends of the brand during a get-together. The pop-up is part of a nationwide retail activation with the KaDeWe Group, with hero presence at KaDeWe in Berlin, alongside digital visibility at Oberpollinger in Munich and Alsterhaus in Hamburg.